Martin is a lifecycle, CRM & marketing strategy consultant who’s helped companies like Verizon, Nielsen, and AARP build customer engagement and implement lead-generating communications for their products.
Expertise in campaign creation, segmentation, and automation across a wide range of B2C and B2B Industries. Extensive background with marketing platforms and best practices for delivering personalized and engaging content across Email, SMS, In-App and Push Notifications. Experience with marketing automation tools like HubSpot, Salesforce Marketing Cloud, Klaviyo, Pardot and Customer.io for streamlining marketing campaigns, lead nurturing and customer journey automation.
Effective project management skills to plan and execute marketing campaigns within deadlines and budgets, while coordinating with cross-functional teams. Understanding of digital marketing laws and regulations, including GDPR and CAN-SPAM Act, to ensure compliance and protect user data. Proficiency in designing and conducting A/B tests to optimize various elements of digital marketing campaigns, including ads, landing pages, and email content.
Creation and interpretation of reports and dashboards to measure campaign performance, ROI, and customer acquisition costs. Skills in data visualization for clear reporting.
