About
Charles (Charlie) Sayers has helped position and enable the brands of some of the world's most successful and influential B2C brands. He combines an empathetic understanding of consumer behavior with data-driven insight and analysis. As CMO at the award-winning digital agency SapientNitro, Charlie led global agency marketing as well as helped optimize operational effectiveness and efficiency for clients such as AT&T, Unilever, and Dell. As an independent consultant, Charlie has helped shape and guide brand definition and brand portfolio management of companies such as Chevron, Home Depot, and The Coca-Cola Company.
How Charles helps
The roles Charles steps into. Select one to see how they work in it.
Brand Strategy: B2C
Charles (Charlie) Sayers has helped position and enable the brands of some of the world's most successful and influential B2C brands. He combines an empathetic understanding of consumer behavior with data-driven insight and analysis. As CMO at the award-winning digital agency SapientNitro, Charlie led global agency marketing as well as helped optimize operational effectiveness and efficiency for clients such as AT&T, Unilever, and Dell. As an independent consultant, Charlie has helped shape and guide brand definition and brand portfolio management of companies such as Chevron, Home Depot, and The Coca-Cola Company.
Selected work in this role
Enterprise-wide Brand Management at Coca-Cola
Collaborating with product digital brand directors and managers, developed a brand management system to speed digital brand development and improve cross-brand communication.
Product Brand Architecture at Kids2
Developed product brand architecture, customer alignment strategy, and valuation process to reduce product redundancies, refine pricing, and increase average revenue per order.
Brand Positioning & Roadmap at Yottaa
Led research, facilitated workshops, and working sessions to produce a positioning strategy and experience roadmap to improve the American Airlines check-in experience.
Focus areas
Selected clients
Case studies
Writing
Experience
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AI Beta Tester - Sudowrite at Sayers Interactive, LLC
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Conversational AI Content Developer - Outlier at Sayers Interactive, LLC
Marketing & Brand Specialist at Chameleon Collective
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Copywriting and Brand Development at Sayers Interactive, LLC
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Copywriter - Praxent Fintech Design and UX at Sayers Interactive, LLC
Investor Presentation at Jeppy at
Expertise
Work With
Charles
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