Dan Clifford
Healthcare & Consumer Health Marketing Leader | DTC & B2B
About
Dan has 20+ years of successfully creating and driving iconic brands through profitable customer growth and innovation. He has spent the majority of his tenure in B2C omni-channel business models focused on understanding the customer, strategically differentiating brands and forging lasting customer relationships. Dan has served as head of marketing and CMO across various brands including J.Jill, Express and currently at Mansur Gavriel. He also has experience consulting with brand ranging across start-ups and established organizations such-as Time Inc., Moda Operandi and GF Capital. His career started in advertising where he worked at Havas Communications and Resource Ammirati / IBMiX on various clients including Apple and P&G.
How Dan helps
The roles Dan steps into. Select one to see how they work in it.
CMO | Brand, Digital, Ecommerce Leader for B2C & B2B Brands
Over more than two decades, Dan has scaled and transformed iconic and emerging brands—including Victoria’s Secret, Express, J.Jill, Mansur Gavriel, and ResetSmile—building powerful marketing capabilities across teams, tools, and technologies. He has led marketing for companies in highly competitive B2C and B2B markets, driving marketing transformations across businesses of all sizes—from start-ups to large, well-known brands. Dan drives profitable demand by aligning investment planning, forecasting, and ROI modeling with innovative marketing strategies that strengthen a brand’s distinctive positioning. His career reflects a rare blend of creative brand building and commercial discipline, consistently delivering double-digit revenue and profit growth. He also has experience consulting with brand ranging across start-ups and established organizations such-as Time Inc., Moda Operandi and GF Capital. His career started in advertising where he worked at Havas Communications and Resource Ammirati / IBMiX on various clients including Apple and P&G.
Selected work in this role
SVP, Head of Marketing & Customer | Omni-channel at J. Jill
P&L responsibility for all marketing. Drove +11% customer growth and +200bp retention. Led rebranding initiative and martech transformation with focus on single-view-of-customer and personalization for ecom + 300 store chain.
CMO | DTC | Brand, Digital, and Ecommerce at Pepper
CMO responsible for brand strategy, performance marketing, CRM/loyalty, ecommerce, community, influencer, creative and content for DTC and marketplace strategies.
CMO | Brand, Digital, Ecom | Healthcare Wellness at Reset Technology Corporation
CMO for ResetSmile a DTC & telehealth start up. Responsible for driving profitable demand & building the brand. Oversee all ecom, marketing, brand, performance marketing, creative & customer service.
Focus areas
Selected clients
Experience
Chief Marketing Officer at Cotopaxi
Advisor at Chameleon Collective
Chief Marketing Officer at Pepper
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Chief Marketing Officer at PEPPER
Chief Marketing Officer at ResetSmile
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Head of Marketing and eCommerce at RESETSMILE
Expertise
Work With
Dan
Interested in bringing Dan onto your transformation? Let’s start the conversation.
