Promoted to a senior leadership role, building, developing, and coaching multiple teams to advance marketing plans for long-and short-term business objectives with a single cohesive customer experience
Led 3 major teams: CRM Lifecycle (including Retention), Trade, and Onboard marketing.
Led the full creation of all Trade Lifecycle Customer Lifecycle throughout entire funnel, and CRM strategies from concept and inception to delivery to support short and long-term brand engagement, pushed the boundaries of possibility, and taking our customer and distributor relationships to higher heights
Spearheaded successful, multifaceted Trade and Brand marketing plans across multiple channels generating quality leads with full channel optimisation.