Freshly wanted to create short, impactful Instagram Stories without the expense of shooting new footage. The problem: all of their existing videos exceeded the 15 second Instagram Story limit, and they were all formatted as 16×9 widescreen. So Josh cutdown the content and reformatted it for vertical delivery, often having to rebuild and composite portions of the footage so that it would look good inside the new framing. With this, he was able to create new ads for them to use.
