OVERVIEW

Allure Security was launched in 2017 as a cybersecurity research and development firm. In 2018, the company wanted to commercialize the technology it had spent years researching. Chameleon Collective built a customized PR plan for Allure Security that included a mix of company and product news as well as awards and speaking engagements.

RESULTS

Awards included:

• Finalist for 2018 Cloud/SaaS Awards “Best Security Innovation in a SaaS Product” 
• Winner, 2018 Info Security Global Excellence Awards “Best New Product or Service”
• Winner, “Incident Response Provider of the Year,” Cloud Breakthrough Awards
• More than 70 media hits in 12 months

OVERVIEW

Then, in 2019, the company decided that in order to grow its customer base, it needed to change direction. In August 2019, we helped Allure rebrand and launch a new product aimed at detecting phishing attacks. Chameleon secured more than 20 pieces of media coverage around the re-launch. We also kicked off a national thought leadership program for Allure’s CTO and founder.

RESULTS

To date, the Collective has secured more than 30 pieces of coverage in media outlets such as Forbes, U.S. News & World Report, Dark Reading, Help Net Security, and many others.