ARMCO is the premium software QA departments use to ensure loan quality.
Yet when it came to their marketing, it wasn’t enough for ARMCO to target middle managers. They needed to get in front of the C-suite who could appreciate the consultative value they bring. It was important to position the company as not just software makers, but expert advisors.
We reflected the company’s new positioning at every touch points, from ID assets to web design, trade show booths, ads, and collateral.