Our goal is to inspire and delight adults and children alike by living any childhood dream to have the biggest swing set in the world. We brought together Bigs and Littles to build a record-setting swing set with a special secret twist for all the Littles involved.
What our Littles didn’t know is that each of the 22 deluxe swing sets from Backyard Discovery that made up the giant set had a small hidden plaque on each of them revealing that each was for one of the 22 families on site the day of filming to take home. We filmed the epic swing set along with the volunteering, mentoring, building, smiling, learning, laughing and joy from all the people involved and released it as a film to share with the world.
In addition to the high number of views/impressions, this content also drove community engagement to new heights driving the highest single day ecommerce sales to date. The event received press on various television news stations and newspapers, including USAToday.com, SI.com, and a video hosted on Comcast’s Video On Demand Platform.
