Backyard Discovery

Backyard Discovery

Role: Big Swing Set Project

AN AMBITIOUS INITIATIVE FROM BACKYARD DISCOVERY AND BIG BROTHERS BIG SISTERS TO INCREASE AWARENESS OF THE IMPACT THAT MENTORING HAS ON CHILDREN.

OVERVIEW

Armed with the latest technology and e-commerce tools, a team of Chameleons took on the challenge of growing their business.  A key tactic in the overall strategy was a comprehensive SEO strategy across their website and Amazon to drive results.

Core Tactics :

  • Use multiple data sources to pull keyword data for the .com and third party sites
  • Built a matrix to avoid self-cannibalization of keyword terms
  • Created a plan to execute keywords in tags and copy
  • Fixed all technical SEO issues across multiple sites owned by the client and pushed out weekly blog content to increase traffic from long tail keywords

Results:

  • Multiple items on Amazon moved to the first page results and drove 7 figure revenue growth
  • Created multiple Google results on the first page for Swingset and Playset keywords for their .com and third-party retailers
  • Drove directly attributable website growth and weekly revenue with blog posts.
Backyard Discovery

See the longest swing set ever made: The Big Swing Set Project

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