BACKYARD DISCOVERY

OVERVIEW

Armed with the latest technology and e-commerce tools, a team of six Chameleons took on the challenge.  Their solution: a completely new 360-degree consumer engagement strategy that drove Backyard Discovery headlong into the direct-to-consumer market.

Core Responsibilities:

• Build a large D2C business with a multi-channel approach.
• Search Engine Marketing (SEM)/Paid media activation
• Email marketing and growth strategy