While B&H Photo is often listed as one of America’s top employers, their unique company culture and approach made it challenging to find top talent. It was crucial that their new Head of Email Marketing not only had the skills needed to get the job done but also the personality to fit with their culture.
As a highly customer-centric company, this hired person needed to be able to optimize segmentation and take their email marketing process to a whole new level. We screened 60+ candidates and presented them with only a select few that were a great match both culturally and professionally.
