Elliptic’s software monitors and reports on trillions of dollars’ worth of cryptocurrency transactions by banks and online exchanges, uncovering illicit activities related to money laundering, terrorist fundraising, fraud, and other financial crimes.
But they were struggling to connect with financial executives. In fact, some of their competitors were doing much better. We worked with Elliptic to take a step back and reposition their company as the most powerful platform for safe, trusted transactions in the crypto-asset space.
We created a full brand strategy that sets Elliptic apart and positions them for future growth. We defined the brand’s Purpose and Values, the Product Naming for its suite of products, and the Messaging to help Elliptic better connect with its customers.
Our Chameleon team continues to be engaged with Elliptic and are currently working on the design and development of a new website.
