Bugaboo

Bugaboo

Role: Always-On Marketing

CREATING MARKETING ALONG THE CUSTOMER JOURNEY TO ENSURE OUR MESSAGE IS REACHING OUR CUSTOMERS AT PRECISELY THE RIGHT TIME.

OVERVIEW

Chameleon helped Bugaboo move from a promotional, product launch marketing organization, to an always-on digital brand.

To do this we analyzed the typical bugaboo customer journey and created a marketing message to help get Bugaboo into that parent’s consideration set. Along each step, each piece of marketing had unique messaging, goals and metrics to keep moving the customer along down the journey with the ultimate goal of increasing conversions of their existing product line.

The campaign was a combination of display, social ads, and email.

Bugaboo
Bugaboo

A screenshot of the mobile version of the Bugaboo website which was revamped by our team.

Bugaboo

A post from Bugaboo’s Facebook channel that we created to help promote social campaigns.

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