In today’s world, consumers are going through content faster than ever. The brands that prevail are the brands that can move quickly and capitalize on the moment. To do this effectively brands must be able to create their own content and minimize the reliance for outside agencies. Bugaboo set out to create an in-house team that would become their “content factory” called Bugabootique.
Chameleon placed an interim Executive Creative Director along with a Brand Director to help design the people and process, as well as, do the recruiting, onboarding, and provide employee mentorship. We delivered a fully functional team of 10 in under 8 months.
With the collaboration of the new leadership team, we developed a brand and operations guideline for Bugaboo’s team to use in order to create their marketing strategy and keep the team structure organized.
You can see various examples above from the handbook.
Our team helped develop their content calendar and redefine their messaging for their socials and website. This is one example of one of those social posts.