The client wanted to further build and deepen their brand connection with consumers by offering them a stylish limited edition stroller that would resonate well with their modern understated sense of style. Our team took a digital-first approach designed for Instagram-generation parents.
We used clean, Omni-toned yet visually arresting photography with clever messaging that spoke to both style and function simultaneously to launch their new Track Collection in a series of Instagram posts, gifs, editorials and matching web design. The brand increased engagement on these Instagram posts by 5X.
