Bugaboo

Bugaboo

Role: Track Collection

LAUNCH A LIMITED EDITION STROLLER TO AN AUDIENCE WITH AN UNDERSTATED AND CASUAL SENSE OF STYLE AND PARENTING.

OVERVIEW

The client wanted to further build and deepen their brand connection with consumers by offering them a stylish limited edition stroller that would resonate well with their modern understated sense of style. Our team took a digital-first approach designed for Instagram-generation parents.

We used clean, Omni-toned yet visually arresting photography with clever messaging that spoke to both style and function simultaneously to launch their new Track Collection in a series of Instagram posts, gifs, editorials and matching web design. The brand increased engagement on these Instagram posts by 5X.

Bugaboo
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