OVERVIEW

Chameleon Collective developed and launched the inaugural CommerceNext (sponsored by Oracle) benchmarking research study “How Leading E-commerce Retailers and Direct-to-Consumer Brands Are Investing in Digital” to understand top investment priorities of e-commerce marketing executives from leading retail brands.

RESULTS

The team developed the research methodology and led the survey development, interviews, data analysis, report copywriting and design to create unique thought-leadership content. In addition, Chameleon developed the go-to-market strategy for the launch of this industry-leading study including; public relations strategy and execution, content development, design, and website development.