INFUSE

Role: Launching At

KICKING OFF BETTER, AT A BIG BOX

OVERVIEW

With only a few weeks before Bradshaw International launched Infuse – its new, environmentally mop system at Target – they were unhappy with the messaging written by two other design and branding agencies.

RESULT

On a wildly compressed timeline, we wrote new taglines, campaign headlines, and full web copy that made Bradshaw happy and satisfied stringent Target Vendor Guidelines.

In the months following, we created longer-form content for the company, including SEO-optimized articles and blog posts, social media content, and an ongoing series of emails designed to draw in, and convert, new customers.

“Did I mention that I love the way you write? You never  greenwash, you always say what’s true, and you’ve helped us stay within guidelines that are very important for us to adhere to.” – Director of Brand Marketing