NEST New York is a luxury home and fine fragrance brand founded in 2008. Their line of products includes candles, diffusers, perfumes, and hand and body care products. The majority of their sales come from nestnewyork.com, and Chameleon Collective was brought in to lead their digital marketing efforts in order to increase their sales.
The Chameleon team brought a data-driven approach to their marketing efforts. Sales, marketing, and web analytics data was collected, cleansed, and stored onto a private data warehouse. A number of different analyses were performed: RFM, cohort, customer segmentation, new vs. repeat, customer acquisition, repeat purchase behavior, product affinity, customer lifetime value, among others. These analyses helped inform the marketing efforts, allowing for more focused targeting and messaging.
In addition to these analyses, processes were put in place to automate the data collection and visualization on an ongoing basis, allowing the team to understand the effectiveness of their marketing efforts moving forward.
As a result of the new data-driven marketing approach, NEST was able to grow their revenue 45% year-over-year.