Our team provided thought-leadership and executional excellence to transition to a new email service provider and develop a triggered campaign strategy to drive incremental revenue. In addition, we developed a loyalty program and provided the team with a holistic and measurable approach to understanding ecommerce traffic sources by auditing analytics and developing a google studio dashboard.
We also brought in a team to develop a strategy to scale Malin+Goetz’ Amazon business. Our team outlined a new Amazon-specific marketing calendar and AMS strategy, optimized content, provided customer review management and ongoing Amazon Marketing support. This work was invaluable at the height of the pandemic and enabled them to operate from a more favorable position.