OVERVIEW
Originally developed for spas and high end hotels, Clean Republic’s disinfectant is made of only salt, water, and electricity — yet it is EPA approved to kill COVID. When the pandemic hit, they started selling their product to hospitals, hotels, and commercial cleaning companies, but they wanted to bring a cleaner cleaner to all. So they came out with a lower- concentration All Purpose Cleaner for everyday use.
RESULT
We wrote the brand voice, taglines, messaging, ads, email marketing, and body copy for campaigns across all channels. It’s life, liberty, and the pursuit of healthiness for all.
