OVERVIEW
Armed with brand management, product development, and retail expertise, efforts have been prioritized towards high-potential growth opportunities. This includes a business review of manufacturing processes & costs, optimizing their P&L, competitive analysis, and sales distribution review that resulted in:
RESULT
- Increased profitability of 11% (and growing – strategy recently adopted!) by reducing COGs, revising margin structure, and increasing efficiency of case packs and packaging
- Developed a more efficient sales distribution strategy focusing on, and optimizing, high-margin opportunities
- Repositioned Cirkels as the all-natural and authentic-tasting choice in the category, and outlined product expansion plans based on market trends and category whitespace
- Guided the strategic development of new (WIP) packaging to reflect the new brand positioning
