Backyard Discovery

Grammarly

Role: Automation and Lead MGMT

CREATED LEAD MANAGEMENT STRATEGY & IMPLEMENTED MARKETING AUTOMATION SYSTEM FOR NEW B2B-FOCUSED BUSINESS UNIT

OVERVIEW

As Grammarly’s business expanded from individual purchasers to companies rolling out the service for large teams and full departments, Grammarly needed to scale their B2B offerings quickly.

RESULT

Chameleon Collective helped Grammarly create a lead management strategy and implement the technology to make it work. 

  • Worked with cross-functional stakeholders to define the strategy and processes to create, engage, and manage marketing leads
  • Purchased and implemented Pardot. Integrated it with existing technology stack including Salesforce, Drift, Chili Piper, Clearbit, and other tools
  • Trained cross functional teams on all aspects of Pardot and lead management including campaign set up, list and lead management, technical set up and maintenance, and more