As Grammarly’s business expanded from individual purchasers to companies rolling out the service for large teams and full departments, Grammarly needed to scale their B2B offerings quickly.
Chameleon Collective helped Grammarly create a lead management strategy and implement the technology to make it work.
- Worked with cross-functional stakeholders to define the strategy and processes to create, engage, and manage marketing leads
- Purchased and implemented Pardot. Integrated it with existing technology stack including Salesforce, Drift, Chili Piper, Clearbit, and other tools
- Trained cross functional teams on all aspects of Pardot and lead management including campaign set up, list and lead management, technical set up and maintenance, and more