ORIGIN INVESTMENTS

Role: Marketing Automation

EQUIPPED MARKETING TEAM TO MAXIMIZE USE OF MARKETO AFTER AN UNEXPECTED EMPLOYEE DEPARTURE

OVERVIEW

Origin Investments implemented Marketo for marketing automation within the last year. When their Marketo administrator left the company, the remaining small marketing team was unequipped to manage campaigns on their own.

Chameleon Collective helped Origin execute key marketing campaigns, providing the support needed to launch campaigns that had been in the planning stages  for months. As well as execution support, the Collective provided employee training that enabled the team to become self-sufficient Marketo users within a month.

RESULTS
  • Provided Marketo training, troubleshooting, and execution support to marketing team
  • Reduced time to execute new campaigns from days to hours
  • Created data cleanup initiative for Marketo and Salesforce