Souler is an innovative startup that built a curated community of influencers, brands and customers. As the centerpiece of their digital hub, Souler wanted to create an online marketplace where influencers can showcase products they love to their fans. The ecommerce site not only needed to be a compelling customer experience, but also a compelling experience for the influencers and brands.
Souler engaged Chameleon to design and develop the site on the Shopify platform on a very tight schedule. A team of Chameleons led UX, Design and development, launching the new site in 6 weeks. The new site received rave reviews from the Souler community and served as a catalyst for influencers to substantially increase their Souler content production.
Post-launch, Chameleon continued to support Souler on ongoing site enhancements and optimizations.