Dormify

Dormify

Role: Interim Head of Marketing

LED TRIPLE-DIGIT YOY GROWTH ACROSS ALL DIGITAL CHANNELS WHILE OVERSEEING MULTIPLE AGENCIES AND PARTNERSHIPS

OVERVIEW

A 10-month engagement as interim Head of Growth, directing two agencies and an internal team. Drove 121% YoY growth across all paid media sources, including Paid Social, Paid Search, Display, and Affiliate.

Core responsibilities:

  • Media P&L oversight, including the creation of analytical and forecasting reporting framework
  • Implemented multiple key strategic partnerships
  • Delivered comprehensive CRM strategy
  • Provided on-demand dev and analytics resources to streamline tracking and provide reporting accuracy
Dormify
Dormify

“We really appreciated Chameleon’s partnership while looking for a Head of Growth.  They felt like extensions of our team and had a “promise and deliver” mentality. They are highly strategic and can execute the details.  They understand the KPIs of the business and work hard to achieve the goals set forth for them. I would highly recommend!”

– Caren Sinclair-Kay, President, Dormify
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