The Natural Diamond Council is a global organization working with all luxury Jewelry brands. As they position themselves as not only a federation but a trend setter in the industry, they needed to scale and elevate their Performance Marketing strategy bringing on board someone to focus on both integrated Marketing campaigns and Digital Marketing campaigns across all channels.
The challenge is that they needed someone well rounded in all aspects of Digital Marketing but they absolutely needed someone caught up with trends in the Retail luxury space with a passion for the industry and social media experience on the top of it.
We were able to rapidly identify compelling Digital Marketing profiles with the Paid Social experience and agency management experience. We got successful with someone working with an online publisher and passionate about blogging about Luxury market trends, travels and jewelry who happened to be also very data oriented which is always a fine balance.
We have since worked on a Social media Manager role with the team and have built a great relationship with leadership.
