SCN has been manufacturing and selling gummies in the US and is building a Direct to Consumer brand.
They reached out to us to build this team from the ground up starting with recruiting their Head of eCommerce and Digital Marketing.
We took a very specific approach mapping out the DTC brands landscape in the US since the role was remote and we approached candidates coming from a well rounded eCommerce and Growth Marketing background and proven experience scaling a team. We also needed to look at similar categories, energy drinks, and nutrition. We created a scoring system for the team to compare and rate candidates to come down to 3 final candidates.
The Head of Growth we placed is currently working on building his team in house adding a Customer Engagement Manager with Social experience to the team and we will continue to support.
