POLAROID

Role: Consumer Electronics

FROM THE CMO DOWN: BUILDING A TEAM IN THE EU TO LEAD A DIGITAL TRANSFORMATION

OVERVIEW

Polaroid: the original home of analog instant photography. Over their  82-year journey they have  been called everything: The Impossible Project, Polaroid Originals, and now Polaroid; the brand where it all began. Polaroid creates beautiful tools to bring people together in human and meaningful ways.

RESULT

Our initial relationship started by placing an interim CMO with a fantastic relevant background from the consumer retail space. Her initial efforts were focused on stabilizing the team and designing a new organization to help address future needs. During her interim tenure the leadership team and the CMO clicked and she accepted a permanent role at the company as a member of the leadership team.

Our recruiting team was brought onboard to scale their EU team, working directly with the newly minted CMO. Within three months we hired for three roles. First priority was Head of Operations followed by VP of Integrated Marketing & Communications along with a Sr.Brand Strategist. Currently we are in the process of hiring their  Head of eCommerce.