OVERVIEW
A 10-month engagement as interim Head of Growth, directing two agencies and an internal team. Drove 121% YoY growth across all paid media sources, including Paid Social, Paid Search, Display, and Affiliate.
Core responsibilities:
- Media P&L oversight, including the creation of analytical and forecasting reporting framework
- Implemented multiple key strategic partnerships
- Delivered comprehensive CRM strategy
- Provided on-demand dev and analytics resources to streamline tracking and provide reporting accuracy
