JOHN HARDY

John Hardy
Role: Growth Marketing Leadership

PROFITABLY DOUBLED THE ECOMMERCE BUSINESS LEADING PAID MEDIA STRATEGY AND EXECUTION

OVERVIEW

Inspired by Bali’s time-honored jewelry making traditions, John Hardy luxury jewelry based in New York City was founded in 1975. The company is dedicated to creating beautiful artisan handcrafted jewelry and is deeply rooted in Balinese values of community, artisanship and sustainability. Historically, wholesale channels drove the majority of company revenue and the company was focused on growing awareness and direct to consumer revenue through online channels.

RESULT

The Chameleon team of a fractional head of performance marketing and paid channel execution experts, provided performance marketing expertise to double the online business. Chameleon developed a robust paid media strategy, including bottom up planning & goal setting and led execution across all paid channels including Facebook, Instagram, Pinterest, search engine marketing, programmatic display, connected TV and affiliate marketing.