BLINK FITNESS

OVERVIEW

Blink Fitness is a budget friendly fitness chain with over 100 corporate and franchise locations throughout the United States. With pricing as low as $10 per month, Blink struggled to find an approach to performance marketing that would set them up for long-term success.

RESULT

Chameleon partnered with Blink to revise their approach to performance marketing. After doing an in-depth audit and taking over execution, the performance team made significant changes to their strategy which led to an increase in efficiencies. Despite COVID-19, our work helped increase membership joins from digital by 14% with a decrease in CPA.

• Conducted an audit of existing channels, vendors, campaign structures, targeting and budgets.
• Helped clients save budget by cutting unnecessary third party ad-tech fees. Deployed savings into workable media dollars.
• Leveraged customer data to segment campaigns with carefully crafted full-funnel messaging and targeting.
• Reviewed and updated overall promotional strategy to become more competitive in the marketplace.