Innovaccer

Innovaccer

Role: Healthcare Marketing

RIGHTING THE WRONGS OF HEALTHCARE TECHNOLOGY

OVERVIEW

This leading healthcare data activation company needed to change market perceptions, define current industry challenges and rebrand to create a new category of healthcare technology.

Chameleon created a new category for the Data Activation Platform and crystalized complex capabilities into real customer-ready products, directly addressing value-based healthcare needs and aligning with various points of care.

We helped launch a new product line structure, brand identity system, conference unveiling, and a website.

Innovaccer
Innovaccer

Screen grabs of the website and brand identity Chameleon Collective created for Innovaccer.

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