Stantt launched their innovative men’s shirting on Kickstarter in 2013 with much success. They offer 99 shirt sizes and are able to create a perfect fit through a proprietary algorithm and 3 measurements. The company went on to develop a flourishing wholesale business, but had trouble translating the value proposition and brand story on their own site. Stantt engaged Chameleon to help develop and implement a digital strategy.
Chameleon helped develop a digital roadmap, developed a brand strategy framework and guided Stantt through the UX, design and development of a new ecommerce site.