Blink Fitness is a corporate and franchise-based, affordable gym owned by the Equinox Group with over 100+ locations nationwide.
Blink needed to build a flexible internal marketing and advertising agency to increase creative production, build growth marketing all while expanding its Franchise Network. They needed to build awareness and increase engagement with a fraction of their competitors’ budgets.
From late 2019 to 2021 Chameleon Collective has served as their in-house creative agency leveraging interim creative directors, copywriters, designers, and growth marketers. We’ve worked hand-in-hand with the CMO and CEO to deliver marketing process efficiencies, high-quality creative content such as always-on social media and a FB Live trainer-led workout series to monthly growth marketing campaigns. All at breakneck speed without ever sacrificing quality.
Our work was pivotal in supporting Blink through one of the most challenging periods to date and we remain a valued partner to this day.