Kryon Systems

Role: Public Relations


Challenger in robotic process automation (RPA) establishes a reputation as an innovator, gets acquired by Nintex

In 2020, Kryon Systems, an Israeli startup that created the industry’s first full-cycle RPA platform, got rid of its high-profile Madison Ave. PR agency and hired Chameleon to lead its U.S. PR efforts. Chameleon created a multi-faceted PR campaign with a focus on the company’s innovation, commitment to customers, and unique corporate culture.

Results of the two-year engagement include:

  • 12 Industry Awards for Kryon’s products and services, including “Automation Company of the Year” and Fast Company’s “Most Innovative Companies”
  • More than 120 pieces of organic, top-tier media coverage in the U.S., including Forbes, Fortune, Inc., Entrepreneur, Bloomberg, VentureBeat, TechCrunch, Business Insider, and many more
  • Thought leadership content and speaker programs for Kryon CEO Harel Tayeb and CTO Shay Antebi
  • Support for international conferences, including its 2021 virtual user summit, which won a Webby Award

The media coverage and awards caught the attention of larger automation firm Nintex, who acquired Kryon in February 2022 for $100 Million.