Major Retail Company

Role: Market Investment Efficiency


The CPO of this Major Retail company needed to find opportunities to help the company gain efficiencies in their marketing investment after a recent merger.

Chameleon Collective conducted an Opportunity Assessment that detailed the current situation and opportunities that existed to drive efficiency. This was then shared with the C- Suite to gain senior level support and prioritization.

The AOR identified opportunities to address over 80% of the client investment in media, production, point of sale, agency fees, and market research. A calendar of initiatives was then drawn up to address these areas.

Savings and value improvement in media were in excess of 18% of the original budget. Initiatives in the area of advertising production led to savings of over 20% on production investment and a roster simplification approach to market delivered a 15% reduction in cost to the client which left them satisfied with our work.