OVERVIEW

Studies show that introducing your baby to peanuts at an early age can help reduce the risk of peanut allergies by as much as 80%. Non-profit company Edesia Nutrition wanted to expand its already impressive list of life-saving nut butter products, and so MeWe was introduced to the American consumer market.

A product with a clear dual purpose, to help prevent nut allergies in babies six months and older, and to use the profits from MeWe to continue to fuel Edesia’s humanitarian efforts around the world.

Ari Merkin worked with a team of Chameleons to write, design and develop MeWe’s first e-commerce website, mewenutrition.com, including their style guide and layout formatting.