Milly

Milly

Role: Test & Learn
TEST AND LEARN AMS STRATEGY DRIVES RESULTS
OVERVIEW

MILLY epitomizes bold, advanced contemporary fashion with a feminine edge. MILLY transforms classic silhouettes by merging American sportswear influences with distinctive Parisian atelier techniques. MILLY MINIS translates readily to wear styles for young girls and MILLY CABANA provides luxury swimwear.

MILLY wanted to deepen its wholesale partnership with Amazon as well as implement marketing strategies that leveraged the Amazon toolkit to drive brand impressions, revenue and ROAS.  MILLY’s investments in AMS and AMG programs led to revenue increases, improved ROI and expansion of the available product line through the Amazon channel.

Milly
Milly

An example of Milly’s product line through their Amazon page leveraging the AMS program.

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