OVERVIEW

Founded by entrepreneur Laura Slatkin, NEST Fragrances is a luxury fragrance company primarily selling candles and scented body care products. NEST is based in New York City with one retail location, a growing number of online distribution partners, and a robust ecommerce website. With a growing need for managed performance marketing and aggressive goals for the 2019 holiday season, NEST reached out to Chameleon to manage their paid strategy across search, social, and display.

Chameleon partnered with NEST to redefine target KPIs per channel as well as identify budget forecasts needed for the holiday season. We completely restructured both of their paid search and social accounts, and kicked off prospecting and retargeting display campaigns.

RESULTS

Because of our efforts, their new PURA Smart Home Diffuser sold out of initial inventory in less than 48 hours. During the 2019 holiday season, Chameleon drove 6X ROAS even when faced with increased bidding competition.