WorldRemit, a global digital payments business that was in its 10th year of business, wanted to increase brand awareness globally and develop more consumer-friendly content and increase the company’s share of voice.
The Interim Global PR Director worked with the internal PR team to develop a global, unified strategy and messaging that could be implemented locally. The Executive Committee and country managers were media trained on the new messaging. A search for a global agency with teams in United Kingdom, United States, Australia, Canada as well as Africa, Philippines, India resulted in the company’s first partnership with a global agency.
A strategic six-month consumer-focused communications plan drove earned coverage by leveraging consumer research around holidays such as Diwali, Christmas and New Year that appeared in publications such as The Guardian and CNN Travel online. And intersecting with business news trends resulted in coverage in, Forbes, CNBC Africa, and the BBC to name a few. .
Additionally, the app launched in Somalia, a new market for the brand, resulting in top -tier television and print coverage in Somalia and coverage in key publications in UK and U.S. publications.
In an 8-month period, the share of voice for the brand increased by 4 %.
