Pwc

PWC

Role: Digital Product Launches

MAKING THE COMPLICATED EASY TO UNDERSTAND.

OVERVIEW

The Collective team was tasked to create branding and communication for existing digital products across sectors within the firm in order to meet a considerable financial goal.

The first order of business was to immerse ourselves by interviewing the stakeholders, partners,  and engineers of these products to better understand them as a whole.

We were able to distill complicated consultancy-speak into a series of easily digestible and visually impactful marketing materials to be used throughout the firm to re-energize these initiatives as well as execute individual brand websites for each of the products.

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