After suffering a decline in D2C revenue for 2019, skyn ICELAND–an online beauty retailer–turned to Chameleon Collective to help drive growth using paid social as part of their marketing mix.
Our core responsibilities included developing a paid social marketing strategy, building segmented marketing funnels and driving an upwards increase in ROAS.
Through our built campaigns, we increased ROAS 151% in one month from 163% to 410%. We also gave them the highest revenue month of the year attributed to Facebook in our first month with our new strategy. We will soon have the total impact from our recent launch/campaign currently in the market by end of year but are confident the results will reflect well.