Role: Leadership To Execution



Snap Finance helps American families get the products they want and need with flexible, affordable, pay-over-time financing. Across the US, 30,000 retailers and ecommerce sites use Snap to make financing easy for their customers.

In 2020, consumer behavior was shifting rapidly and Snap needed to transform their digital experience across all channels, to drive sales for their key merchant partners and re-engage existing customers. They also needed a revamping of their marketing and process workflows to ensure compliance, better tracking, and higher impact creative.

The Chameleon team leveraged best practices in creative workflow, marketing automation, and digital personalization to help Snap and their partners have a record Q4, zooming past 2020 goals. Creating and implementing highly personalized emails, SEM, display ad retargeting, and optimized landing pages on a very tight timeline, we updated and automated Snap’s marketing machine. During Black Friday week alone, while some companies were experiencing uncertainty, the Snap website saw customer applications increase 200% over their the best week ever.

Building upon this success, the Snap leaders engaged us on new cutting edge B2B marketing (ABM), revamped PR, and full creative deliverables. We are also helping Snap interview and hire top talent to their internal marketing and sales teams. This collaboration between the two organizations has delivered record results – leveraging technology, go-to-market strategy, creativity, and the power of a passionate partnership