Tune is a developer and manufacturer of full spectrum LED lighting & energy systems that gives users control. The challenge was to develop and build a brand with a new name, logo & packaging that would stand out in the highly competitive cannabis space. Once developed, the team was tasked with launching the brand into new segments and positioning it as the “go-to” LED lighting & energy systems provider.
Early on, the Chameleon team worked through a naming process to ultimately land the Tune name. Next came the development of a comprehensive brand strategy and brand book including new logo, packaging, positioning to target new and different audiences with relevant messaging, a new visual identity system and a messaging & communications strategy.
By focusing on identifying Tune’s core purpose and story, the Chameleon team was able to lead Tune to engage with its customers on a deeper level. This was expressed through the development of a sales kit and trade show material. But the ultimate expression was through a new website. All of this was completed in less than three months.
Chameleon remains engaged to support Tune in its next phase of connecting and strengthening relationships with the customer.