Uber co-founder Oscar Salazar joined with former E*Trade executive Steve Ehrlich to build a first-of-its-kind brokerage in the fast-rising crypto category. Prior to product development, Chameleon Collective led Voyager to establish a market position, along with a new brand that extended trust in an otherwise misunderstood and intimidating financial category. The result was a brand name and overall brand platform, along with a visual design library that contributed to a successful startup launch.
The Voyager brand was crafted to extend on the trust garnered by brands in traditional finance as well as the modern fintech startups. Crypto calls on the bold early adopters who risk the present for the future, who challenge the current norms, and who help pioneer the next big wave. Voyager is an investors partner to the next frontier of finance. Voyagers color palette of deep purple and mint portrays a brand of wisdom and trust, while also maintaining a clean and fresh layer on otherwise traditional finance experiences. The brand’s visual design triggers an “upward” feel and exhibits speed with ease.
Excerpts from the Voyager brand’s visual guidebook.