Waystar grew tremendously and required an interim leader to stabilize the team and propel marketing-facing activities, all while undergoing their brand’s launch within 8 weeks.
Chameleon Collective provided an Interim Chief Marketing Officer and numerous marketing experts to develop a new brand and lead demand generation capabilities. Chameleon’s efforts resulted in the implementation of organizational changes in 30% of the time allotted. These tasks included the development of brand assets such as videos and website, the new team focuses, roll out of internal processes and optimized acquisition funnels.
The impact was substantial, with increased MQL velocity from the event/digital lead sources and greater lead activity-per-team member.
A mockup of an outdoor billboard with Waystar’s new branding designed by our team.