Gate Eleven Distillery

Role: Pursuing Perfection

BUILDING A BRAND AROUND UNIQUE CRAFT SPIRITS IN A TOWN WHERE PROHIBITION LAWS STILL LINGERS.

Working in collaboration with a team of distillers and engineers, we developed positioning and identity for Gate 11 Distillery in Chattanooga, Tennessee.

Their vision was to create world-class craft spirits, as well as an experience at the distillery that educates the consumer and elevates the spirit experience, including signature cocktails in a tasting room and a live music venue. 

Our “craft to cocktail” approach was born, foregrounding the carefully crafted and unique product and experience alike and engaging new audiences of patrons, shoppers, and restaurateurs. We also developed full design deliverables, identity, messaging campaigns, packaging, collateral, custom iconography, environmental design, and promotional items to represent the different spirits that are only available at Gate 11.

Branding & messaging work

Advertising &  messaging copy