THE RETAIL INDUSTRY IS
As former heads of retail divisions, merchandising leaders, seasoned buyers, and store planners, our retail leadership team is swift to address and approach the needs of our clients.
Chameleon Collective has provided leaders, strategists, and experts to retail companies looking to expand their brick and mortar landscape, grow their e-Commerce business or transform their entire business model and operation.
As the largest group in our collective, we have breadth in our expertise that provides tremendous experience to all incoming clients across sales, marketing, merchandising, operational, and eCommerce challenges. While our eCommerce and direct-to-consumer marketing is a core discipline of our company, we also have strong capabilities in driving offline sales, omnichannel sales, and third-party sales.
We recognize that the day-to-day work of running a retail business can easily block efforts to execute existing strategies. Our clients rely on our team to either take the reins to drive or to jump in to support wherever their greatest needs demand. We get the cadence of retail and know how to win.
Our skills and services
OUR CORE AREAS OF FOCUS
Chameleon Collective is able to leverage its diverse set of retail leadership experts to affect change across your business in a way that few companies can.
Growth & Strategy
- Strategic Assessments
- Omnichannel/Unified Commerce strategy
- Online marketplace strategy & optimization
- B2B Business Development
- Go To Market Strategy
- Channel Approach
- Media Strategy
Marketing & Ecommerce
- Promotional Strategy
- Marketing Campaigns
- Social Media Content
- Growth Marketing
- Digital Experience Design
- Site Optimization
- CRM Strategy & Setup
- Analytics Optimization
- Analysis & Insights
- Assortment planning
- Category strategy
- Pricing strategy
- Site merchandising plan
- Merchandise planning
- Ecommerce business model development & analysis
Process & Team Development
- Executive Recruitment
- Interim Leadership
- Executional Support
- Vendor Identification
- Team Assessments
- Team Restructuring
- Sales Team Development
- Sales Readiness
Meet the team
Seasoned digital leader with 20 years’ experience guiding growth for companies like Francesca's, Bradshaw Home, United MileagePlus, Shopkick, and many others.
Greg is a results-driven creative problem solver with 15+ years of marketing, digital, and Ecommerce experience across multiple industry verticals with companies ranging from early stage startups to multi-billion dollar global brands.
Global marketing leader with 18+ years of experience driving growth for iconic brands and scrappy startups. Drives sustainable growth leveraging customer insights. Proven B2C and B2B success.
With experience in retail, entertainment, luxury & lifestyle industries, she's led customer marketing, retention, acquisition, and marketing automation initiatives for companies such as The Walt Disney Company, Estee Lauder Companies, Tiffany & Co., Rebecca Minkoff, and more.
A hands-on performance marketer with 10+ years experience driving growth for brands including P&G and Samsung. She specializes in the strategy and execution of SEM, Amazon Ads, & Paid Social.
Dan is a marketing leader and passionate brand builder with over 20 years of experience growing organizations through marketing and creating enduring brands in highly competitive markets.
With over 20 years of experience working with data, Vu has the unique ability to collect, analyze, and transform your data to solve your business problems.
Erin is a versatile product marketer with 20+ years of hands-on experience launching new products and revitalizing heritage brands worldwide. Her data-driven and customer-first approach has resulted in improved sell-throughs, higher margins, and better marketing ROI for brands like Little Tikes, Malin+Goetz, and Erno Laszlo.
Josh leads digital marketing teams with ambitious thinking, effective planning, and deep knowledge that allows him to execute his own vision.
Brian’s areas of focus include marketing strategy (including digital, social, e-commerce and brand), team leadership, organizational design, go-to-market strategy and execution, program management, workflow streamlining and growth initiatives.
Specializing in Amazon Marketing Services, Mike helps to drive increased brand awareness and revenue for clients like Backyard Discovery, Robert Graham, Bagatiba and Mission.
15 years of marketing experience across retail and e-commerce, publishing, finance, and technology. Brittney specializes in SEO, SEM, marketing technology, email marketing automation and web analytics.
The following work represents a cross-section of our relevant experience as retail consulting firms go:
We adapt. We scale. We help grow successful businesses.
Find out if Chameleon Collective is the right partner for you.