Retail Consulting firms

Retail

Our Approach to Retail Leadership

THE RETAIL INDUSTRY IS
CONFRONTING MASSIVE DISRUPTION

As former heads of retail divisions, merchandising leaders, seasoned buyers, and store planners, our retail leadership team is swift to address and approach the needs of our clients.

Chameleon Collective has provided leaders, strategists, and experts to retail companies looking to expand their brick and mortar landscape, grow their e-Commerce business or transform their entire business model and operation.

As the largest group in our collective, we have breadth in our expertise that provides tremendous experience to all incoming clients across sales, marketing, merchandising, operational, and eCommerce challenges. While our eCommerce and direct-to-consumer marketing is a core discipline of our company, we also have strong capabilities in driving offline sales, omnichannel sales, and third-party sales.

We recognize that the day-to-day work of running a retail business can easily block efforts to execute existing strategies.  Our clients rely on our team to either take the reins to drive or to jump in to support wherever their greatest needs demand.  We get the cadence of retail and know how to win.

retail leadership
Our skills and services

OUR CORE AREAS OF FOCUS

Chameleon Collective is able to leverage its diverse set of retail leadership experts to affect change across your business in a way that few companies can.

Growth & Strategy

  • Strategic Assessments
  • Omnichannel/Unified Commerce strategy
  • Online marketplace strategy & optimization
  • B2B Business Development
  • Go To Market Strategy
  • Channel Approach
  • Media Strategy

Marketing & Ecommerce

  • Promotional Strategy
  • Marketing Campaigns
  • Social Media Content
  • Growth Marketing
  • Digital Experience Design
  • Site Optimization
  • CRM Strategy & Setup
  • Analytics Optimization
  • Analysis & Insights

Digital Merchandising

  • Assortment planning
  • Category strategy
  • Pricing strategy
  • Site merchandising plan
  • Merchandise planning
  • Ecommerce business model development & analysis

Process & Team Development

  • Executive Recruitment
  • Interim Leadership
  • Executional Support
  • Vendor Identification
  • Team Assessments
  • Team Restructuring
  • Sales Team Development
  • Sales Readiness

Recent Retail clients

OUR CLIENTS

Meet the team

FEATURED CHAMELEONS

Sean MacBeth
Interim Head of Marketing & Growth

Seasoned digital leader with 20 years’ experience guiding growth for companies like Francesca's, Bradshaw Home, United MileagePlus, Shopkick, and many others.

Greg Adams
VP Growth & Digital

Greg is a results-driven creative problem solver with 15+ years of marketing, digital, and Ecommerce experience across multiple industry verticals with companies ranging from early stage startups to multi-billion dollar global brands.

Anne-Michele Harrington
Interim Leadership - Brand & Strategy

Global marketing leader with 18+ years of experience driving growth for iconic brands and scrappy startups. Drives sustainable growth leveraging customer insights. Proven B2C and B2B success.

Kelly Colbert
VP Customer Strategy

With experience in retail, entertainment, luxury & lifestyle industries, she's led customer marketing, retention, acquisition, and marketing automation initiatives for companies such as The Walt Disney Company, Estee Lauder Companies, Tiffany & Co., Rebecca Minkoff, and more.

Cate French
Paid Media Strategy & Execution Director

A hands-on performance marketer with 10+ years experience driving growth for brands including P&G and Samsung. She specializes in the strategy and execution of SEM, Amazon Ads, & Paid Social.

Dan Clifford
Interim CMO

Dan is a marketing leader and passionate brand builder with over 20 years of experience growing organizations through marketing and creating enduring brands in highly competitive markets.

Vu Pham
Data Scientist, Strategist, and Storyteller

With over 20 years of experience working with data, Vu has the unique ability to collect, analyze, and transform your data to solve your business problems.

Erin Bloodgood
Global Product Marketing

Erin is a versatile product marketer with 20+ years of hands-on experience launching new products and revitalizing heritage brands worldwide. Her data-driven and customer-first approach has resulted in improved sell-throughs, higher margins, and better marketing ROI for brands like Little Tikes, Malin+Goetz, and Erno Laszlo.

Joshua Hay
Partner, Digital Marketing Leader

Josh leads digital marketing teams with ambitious thinking, effective planning, and deep knowledge that allows him to execute his own vision.

Brian Adamovich
Partner, Marketing and Operations Leader

Brian’s areas of focus include marketing strategy (including digital, social, e-commerce and brand), team leadership, organizational design, go-to-market strategy and execution, program management, workflow streamlining and growth initiatives.

Michael Martens
Paid Social Media Marketer

Specializing in Amazon Marketing Services, Mike helps to drive increased brand awareness and revenue for clients like Backyard Discovery, Robert Graham, Bagatiba and Mission.

Brittney Kleinfelter
Marketing Director

15 years of marketing experience across retail and e-commerce, publishing, finance, and technology. Brittney specializes in SEO, SEM, marketing technology, email marketing automation and web analytics.

Case Studies

Relevant Experience

The following work represents a cross-section of our relevant experience as retail consulting firms go:
John Hardy

John Hardy

Open Project
Robert Graham

Robert Graham

Open Project
Mewe Cover Pic
Bugaboo – Need Major Overhaul

Bugaboo

Open Project
Adidas Cover

Adidas

Open Project

We adapt. We scale. We help grow successful businesses.

Find out if Chameleon Collective is the right partner for you.