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Retail & Ecommerce

Our approach to Retail & E-commerce


Chameleon Collective has provided leaders, strategists and operatives to retail companies looking to launch a new distribution channel, grow their eCommerce business, or transform their entire business model and operation.

Our team’s mission is to not only drive growth and profitability for the eCommerce businesses we serve directly, but also deliver authority in driving offline sales, omni-channel sales, and third-party sales.

We recognize that the day-to-day work of running a retail business can easily block efforts to execute existing strategies. Our clients rely on our team to either take the reins to drive or to jump in to support wherever the greatest needs demand. We get the cadence of retail and know how to win.

Retail & Ecommerce
Our skills and services


Chameleon Collective is able to leverage its diverse set of experts to affect change across your business in a way that few companies can.

Growth & Strategy

  • Strategic Assessments
  • Omnichannel/Unified Commerce strategy
  • Online marketplace strategy & optimization
  • B2B Business Development
  • Go To Market Strategy
  • Channel Approach
  • Media Strategy

Marketing & Ecommerce

  • Promotional Strategy
  • Marketing Campaigns
  • Social Media Content
  • Growth Marketing
  • Digital Experience Design
  • Site Optimization
  • CRM Strategy & Setup
  • Analytics Optimization
  • Analysis & Insights

Digital Merchandising

  • Assortment planning
  • Category strategy
  • Pricing strategy
  • Site merchandising plan
  • Merchandise planning
  • Ecommerce business model development & analysis

Process & Team Development

  • Executive Recruitment
  • Interim Leadership
  • Executional Support
  • Vendor Identification
  • Team Assessments
  • Team Restructuring
  • Sales Team Development
  • Sales Readiness

Recent Retail clients


Meet the team


Pamela Kruse
Pamela Kruse
Partner, Retail Business Management & Marketing
An experienced e-commerce, marketing and business development leader for brands like Standard Furniture, The Knot, Burberry, Harper’s BAZAAR and Bon-Ton Stores.
Veronika Sonsev
Veronika Sonsev
Retail Lead
An interim CMO with deep experience in the retail industry. Veronika has helped brands like Flow, Optimove, and BounceX with marketing, strategy and business development.
Andrea Moore
Andrea Moore
Fractional CMO/CDO specializing in E-commerce
Andrea Moore is an Interim/Fractional Retail CMO & CDO who has provided leadership for brands like Lafayette 148, Tacony and MILLY.
John Rospenda
John Rospenda
Growth Marketer
John is an innovative media expert with leadership experience across brands like Techstyle Fashion Group, eHarmony and
Ilan Tito
Ilan Tito
Partner, E-commerce & Merchandising
An Interim Head of E-commerce & Merchandising Strategist for clients including Theory, Robert Graham and John Hardy. He is also an advisor to startups including Stantt, Snowe, Refinery29, and LiveStory.
Joshua Hay
Joshua Hay
Partner, Digital Marketing Leader
Josh leads digital marketing teams with ambitious thinking, effective planning, and deep knowledge that allows him to execute his own vision.
Case Studies

Relevant Experience

The following work represents a cross-section of our relevant experience:
John Hardy

John Hardy

Open Project
Backyard Discovery

Backyard Discovery

Open Project
Robert Graham

Robert Graham

Open Project
Mewe Cover Pic
Bugaboo – Need Major Overhaul


Open Project
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Open Project

We adapt. We scale. We help grow successful businesses.

Find out if Chameleon Collective is the right partner for you.