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Retail & Ecommerce

Our approach to Retail & E-commerce

THE RETAIL INDUSTRY IS
CONFRONTING MASSIVE DISRUPTION

Chameleon Collective has provided leaders, strategists and operatives to retail companies looking to launch a new distribution channel, grow their eCommerce business, or transform their entire business model and operation.

Our team’s mission is to not only drive growth and profitability for the eCommerce businesses we serve directly, but also deliver authority in driving offline sales, omni-channel sales, and third-party sales.

We recognize that the day-to-day work of running a retail business can easily block efforts to execute existing strategies. Our clients rely on our team to either take the reins to drive or to jump in to support wherever the greatest needs demand. We get the cadence of retail and know how to win.

Retail & Ecommerce
Our skills and services

OUR CORE AREAS OF FOCUS

Chameleon Collective is able to leverage its diverse set of experts to affect change across your business in a way that few companies can.

Growth & Strategy

  • Strategic Assessments
  • Omnichannel/Unified Commerce strategy
  • Online marketplace strategy & optimization
  • B2B Business Development
  • Go To Market Strategy
  • Channel Approach
  • Media Strategy

Marketing & Ecommerce

  • Promotional Strategy
  • Marketing Campaigns
  • Social Media Content
  • Growth Marketing
  • Digital Experience Design
  • Site Optimization
  • CRM Strategy & Setup
  • Analytics Optimization
  • Analysis & Insights

Digital Merchandising

  • Assortment planning
  • Category strategy
  • Pricing strategy
  • Site merchandising plan
  • Merchandise planning
  • Ecommerce business model development & analysis

Process & Team Development

  • Executive Recruitment
  • Interim Leadership
  • Executional Support
  • Vendor Identification
  • Team Assessments
  • Team Restructuring
  • Sales Team Development
  • Sales Readiness

Recent Retail clients

OUR CLIENTS

Meet the team

FEATURED CHAMELEONS

Marta Martinez
Interim CDO / CMO

Digital marketing professional with an analytical aptitude focused on interim CMO & CDO positions. Marta is passionate about understanding and anticipating customer behavior to maximize marketing performance. Recent clients include Diesel, Skyn Iceland, and Polaroid.

Austin Malcomb
VP Global eCommerce & Digital Marketing

A marketing leader with 20+ years of experience growing brands. Deep expertise in retail end-to-end customer experience, eCommerce, marketing strategy, and operations. Recent work: Ahava, StriVectin, La Prairie

Erin Bloodgood
Global Product Marketing

Erin is a versatile product marketer with 20+ years of agency and client-side experience. Her data-driven and consumer-experience focused approach have resulted in improved sell-throughs, higher margins, and better marketing ROI for brands like Little Tikes, Malin+Goetz, and Ann Taylor.

Veronika Sonsev
Retail Lead

An interim CMO with deep experience in the retail industry. Veronika has helped brands like Flow, Optimove, and BounceX with marketing, strategy and business development.

Ilan Tito
Partner, E-commerce & Merchandising

An Interim Head of E-commerce & Merchandising Strategist for clients including Theory, Robert Graham and John Hardy. He is also an advisor to startups including Stantt, Snowe, Refinery29, and LiveStory.

Pamela Kruse
Partner, Retail Business Management & Marketing

An experienced e-commerce, marketing and business development leader for brands like Standard Furniture, The Knot, Burberry, Harper’s BAZAAR and Bon-Ton Stores.

Case Studies

Relevant Experience

The following work represents a cross-section of our relevant experience:
John Hardy

John Hardy

Open Project
Backyard Discovery

Backyard Discovery

Open Project
Robert Graham

Robert Graham

Open Project
Mewe Cover Pic
Bugaboo – Need Major Overhaul

Bugaboo

Open Project
Adidas Cover

We adapt. We scale. We help grow successful businesses.

Find out if Chameleon Collective is the right partner for you.

Download our free whitepaper: Into The Blue - A Guide To Business In The Post Pandemic World
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