Sales Optimization
Don’t compromise or delay your revenue growth with less than optimum strategy and execution.
Driving a higher growth rate is fraught with challenges — having the right people on board to build the right strategies, defining the appropriate sales processes, understanding and being able to communicate value propositions, not wasting time selling to the wrong types of customers, not having an easy-to-use and effective CRM tool, providing the sales team with effective competitive strategies—the list is seemingly endless.
With our deep and expansive experience in the classic areas of people, process, and technology; as well as data/KPIs and culture, Chameleon can not only identify and design programs to optimize revenue generation, but as accomplished practitioners, can also execute.
The results of our work include:
- Shorter Sales Cycles
- Increased Average Transaction Size
- Lower Customer Acquisition Costs
- Higher Customer Lifetime Value
An Overview
OUR APPROACH
The Revenue Generation Optimization Model provides a framework for identifying gaps and prioritizing tactics.
Converting leads into paying customers, and then having those customers stick around and buy more is a complicated process, but our optimization model breaks it down and uncovers the opportunities for the highest and fastest ROI.
Whether it’s a clear understanding of and ability to communicate value propositions, re-configuring comp plans, or tweaking sales processes and CRM tools, Our impact typically includes more efficient and effective:
- Sales Processes
- Sales Assets
- Customer messaging & engagement
- Land-and-expand / cross-selling
Our skills and services
OUR CORE AREAS OF FOCUS
Chameleon Collective is able to leverage its diverse set of experts to affect change across your business in a way that few companies can.
Assessment & Strategy
- Strategic Assessments
- Vendor Assessments
- Team Assessments
- Team Restructuring
- Process Definition & Alignment
Marketing Optimization
- Marketing CRM Strategy
- Marketing Automation
- Growth Marketing
- Digital Experience Design
- Site Optimization
- Analytics Optimization
- A/B Testing
- Analysis & Insights
Sales Optimization
- Archetype value propositions
- Customer Journey Mapping
- Sales Processes
- CRM Strategy
- Analytics Optimization
- Analysis & Insights
- Social CRM Strategy
Customer Experience Optimization
- Customer On-boarding
- Customer Success
- Expansion Revenue
- Self-Service Strategy
- Churn prevention
- Renewals
- Customer Service/Support
Meet the team
FEATURED CHAMELEONS
Miles Williams
Interim B2B CMOAn interim marketing leader with deep expertise in B2B SaaS and e-Commerce who has successfully built and scaled global marketing teams for Shutterstock, JW Player, Movable Ink, and Barnes&Noble.com.
Freddie Laker
Founding Partner, Interim CDO/CMOA veteran digital marketer with experience working with some of the world's biggest global brands. He now focuses on providing interim leadership to PE-backed firms.
Jonathan Nail
CRM & Marketing Automation StrategistA CRM/Marketing Automation expert, adept at leveraging automation tools & developing CRM strategies to drive customer engagement for brands like Malin+Goetz, Diptyque, and G-Form.
Case Studies
Relevant Experience
The following work represents a cross-section of our relevant experience:
High-Growth SaaS Company
Open Project
