Sales Optimization

Sales Optimization

Our approach to Sales Acquisition & Retention Optimization


Don’t compromise or delay your revenue growth with less than optimum strategy and execution.

Driving a higher growth rate is fraught with challenges — having the right people on board to build the right strategies, defining the appropriate sales processes, understanding and being able to communicate value propositions, not wasting time selling to the wrong types of customers, not having an easy-to-use and effective CRM tool, providing the sales team with effective competitive strategies—the list is seemingly endless.

With our deep and expansive experience in the classic areas of people, process, and technology; as well as data/KPIs and culture, Chameleon can not only identify and design programs to optimize revenue generation, but as accomplished practitioners, can also execute.

The results of our work include:

Sales Optimization
  • Shorter Sales Cycles
  • Increased Average Transaction Size
  • Lower Customer Acquisition Costs
  • Higher Customer Lifetime Value
An Overview


The Revenue Generation Optimization Model provides a framework for identifying gaps and prioritizing tactics.

Converting leads into paying customers, and then having those customers stick around and buy more is a complicated process, but our optimization model breaks it down and uncovers the opportunities for the highest and fastest ROI.
Whether it’s a clear understanding of and ability to communicate value propositions, re-configuring comp plans, or tweaking sales processes and CRM tools, Our impact typically includes more efficient and effective:

  • Sales Processes
  • Sales Assets
  • Customer messaging & engagement
  • Land-and-expand / cross-selling
Sales Optimization
Our skills and services


Chameleon Collective is able to leverage its diverse set of experts to affect change across your business in a way that few companies can.

Assessment & Strategy

  • Strategic Assessments
  • Vendor Assessments
  • Team Assessments
  • Team Restructuring
  • Process Definition & Alignment

Marketing Optimization

  • Marketing CRM Strategy
  • Marketing Automation
  • Growth Marketing
  • Digital Experience Design
  • Site Optimization
  • Analytics Optimization
  • A/B Testing
  • Analysis & Insights

Sales Optimization

  • Archetype value propositions
  • Customer Journey Mapping
  • Sales Processes
  • CRM Strategy
  • Analytics Optimization
  • Analysis & Insights
  • Social CRM Strategy

Customer Experience Optimization

  • Customer On-boarding
  • Customer Success
  • Expansion Revenue
  • Self-Service Strategy
  • Churn prevention
  • Renewals
  • Customer Service/Support

Meet the team


Doug Nugent
Customer Success & Retention Expert

A Customer Experience & CRM expert who optimizes customer journeys for loyalty & operational efficiency. He brings strategies to fruition with companies like Envoy, AccuWeather, Walmart and P&G.

Case Studies

Relevant Experience

The following work represents a cross-section of our relevant experience:

High-Growth SaaS Company

Open Project


Open Project

We adapt. We scale. We help grow successful businesses.

Find out if Chameleon Collective is the right partner for you.