Sales Optimization

Our approach to Sales Acquisition & Retention Optimization

CREATING A FOUNDATION FOR GROWTH

Don’t compromise or delay your revenue growth with less than optimum strategy and execution.

Driving a higher growth rate is fraught with challenges — having the right people on board to build the right strategies, defining the appropriate sales processes, understanding and being able to communicate value propositions, not wasting time selling to the wrong types of customers, not having an easy-to-use and effective CRM tool, providing the sales team with effective competitive strategies—the list is seemingly endless.

With our deep and expansive experience in the classic areas of people, process, and technology; as well as data/KPIs and culture, Chameleon can not only identify and design programs to optimize revenue generation, but as accomplished practitioners, can also execute.

The results of our work include:

Shorter Sales Cycles
Increased Average Transaction Size

Lower Customer Acquisition Costs
Higher Customer Lifetime Value

An Overview

OUR APPROACH

The Revenue Generation Optimization Model provides a framework for identifying gaps and prioritizing tactics.

Converting leads into paying customers, and then having those customers stick around and buy more is a complicated process, but our optimization model breaks it down and uncovers the opportunities for the highest and fastest ROI.
Whether it’s a clear understanding of and ability to communicate value propositions, re-configuring comp plans, or tweaking sales processes and CRM tools, Our impact typically includes more efficient and effective:

Sales Processes
Sales Assets
Customer messaging & engagement
Land-and-expand / cross-selling

Our skills and services

OUR CORE AREAS OF FOCUS

Chameleon Collective is able to leverage its diverse set of experts to affect change across your business in a way that few companies can.

Assessment & Strategy

Strategic Assessments
Vendor Assessments
Team Assessments
Team Restructuring
Process Definition & Alignment

Marketing Optimization

Marketing CRM Strategy
Marketing Automation
Growth Marketing
Digital Experience Design
Site Optimization
Analytics Optimization
A/B Testing
Analysis & Insights