Scott’s background has prepared him to understand the challenges, needs, and opportunities within various departments, both client-side and agency-side.
He has worked alongside agencies for multinational clients, collaborated with individual consultants and advisors for small businesses, and in his executive role at Ford he used influence rather than authority to move a highly matrixed organization toward digital transformation.
Scott’s work has been a combination of strategic, creative, and tactical, with solutions that take into account the latest trends and technology as well as the deeper considerations around behavioral psychology. He has been part of groundbreaking influencer marketing campaigns, first-of-a-kind product reveals, executive engagement strategies, and creative storytelling to move brands forward.
Scott is a past member of the board of the American Marketing Association and was ranked #1 by the Economist on its list of Social Business Leaders.